It might seem daunting to become an expert in a new subject matter, but with a little time, you'll be surprised how fast you become an expert than can help the 99%. Reading is by far the fastest way to become an expert in anything, join me as we explore how.
Researching your competition is a vital task every business should undertake. While it may seem overwhelming at first, this research will allow you to see how you stack up against your competition and help you position your company for success. Lets go over how you can do this quickly and efficiently for your company.
Having a clear understanding of who your target market is and how you're going to reach them is one of the most important things to undertake when running a business. Without this understanding your marketing messages will be unclear and target people who are not going to be your customers. This blog is a Guest Post from Elizabeth Hemmings and she walks us through how to Identify your Audience, Persona and Goals!
Getting called by someone saying there's an issues with your Google My Business listing? We are and instead of using a service, here's how you can do everything you need to, to increase your listing!
Many of us today are using both Google Analytics and the Facebook Pixel to track our website visitors. In this blog, we're going to cover exactly how to include both of them with one tracking code using the Google Tag Manager. This is going to get technical, so hold onto your hats!
As you continue to work on your business, website and social media efforts, you'll want to review your stats and evaluate your efforts. This is done by reviewing the data that you have gathered over the past from traffic that you have been generating and driving to spread the word about your products and services. Lets jump into the last blog in our series on how to get your business online!
We all know that we must track our website visitors, understand how they're searching and finding our websites and understanding the processes they undertake while on our website. To enable this tracking I suggest using both Google Analytics and the Facebook Pixel. Having both of these tracking tags on a website will allow us to track critical KPI's and ensure that we're both putting our best foot forward and providing an amazing user experience for our customers.
How the Facebook Ad Auction Works, A deeper look at the equation controlling our lives. It may seem pretty straight forward, or you might think its completely crazy. Let's dispel any myths about how this equation works and how you can make it work better for you.
Pricing your product can be difficult but it is an essential task you shouldn't ignore. Your pricing strategy can make or break your company and always fighting for the bottom dollar isn't a winning strategy. Lets jump in and talk about why and what you can do about it!
In todays world, privacy laws and rules are getting stricter. As such, collecting your website visitors information has become one of, if not, the most important task for your website to perform. While you don't want to ask for someone's mailing address right off the bat, there are times and methods to use to gather all the information you need to stay in touch with your customers for years to come. Lets jump in and see how you can collect your visitors information.
E-commerce owners should understand the importance of SEO and how to perform On-Page SEO. Even if you don't perform these tasks yourself, knowing how will ensure that whomever you hire to handle this job for you is doing it correctly. While one could argue about the specific words, targets and value propositions you should be using, the base items to mark up your page so that a Search Engine knows what your page is about, cannot be. We'll cover what they are, how to use them and what the code looks like in todays blog, lets go!
What value are you bringing to the visitors of your website? Everyday I see more and more websites that don't include a method to attract future customers. Content Marketing is the key to success in this and should be the foundation of your marketing strategy. We're going to go over why in todays blog, so lets jump in!
To really understand your audience, you'll need to drive traffic to your website. You can do this a couple of different ways depending on the timeframe you have and the money in your pocket. Just don't forget to communicate with the audience you do grab and make sure you're fulfilling their content needs. Let's jump in!
Congratulations! Your website is complete! Now what? Now, you make sure your website can be found online. For now you've built your store on an empty road, that no one travels. So, lets jump in and see what can be done to bring other businesses nearby and starting bringing in the customer traffic you need.
Whether you're just getting started or you've been at it a while, creating new valuable content is always a great idea. Not sure what to write about or where to start? Lets go over our 6 step process to get your juices flowing and visitors reading your content!
Now that you have your website plan, you can get to work on building your website yourself or hiring a designer and developer to help you. Don't over pay, yes good work can cost, but its not all about the money. Lets go over whether you should get some help, or see if you can handle it alone.